Here are four effective tips if you want to build a bigger community and to engage with other entrepreneurs.
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Susan: One of the most overlooked and powerful platforms for connecting your business with customers and influencers is LinkedIn. Yet, 65 percent of small businesses do not have a linked in presence. LinkedIn has evolved into a successful content platform that also offers targeted and flexible marketing, sales and networking opportunities for savvy B2B businesses. Currently there are four hundred twenty million registered users on LinkedIn. In Australia there are over nine million users of the site and more than half of them log in at least monthly. Research shows that LinkedIn members are 50 percent more likely to buy from you once they’re engaged with your business on the platform.

One of the big names that is really taking advantage of the platform is Woolworths. The Australian retail company has been recognised as one of the top 10 company pages in the world. Others include Coca-Cola, Qantas, Optus and Four Seasons Hotels and Resorts. The good news is companies of all sizes can take advantage of LinkedIn if you follow these steps. First, you need a personal profile that is comprehensive and up to date. Make sure your photo is no more than six months old. Secondly, set up your company page. The most successful businesses have active linked in Company Pages your company pages where you control your content and can upload relevant articles targeting your audiences interests.

Thirdly, create your own LinkedIn group that’s relevant to your industry. This will enable you to position yourself as a thought leader in your market. So, with your ideal LinkedIn footprint in place what should you do to grow and better engage your audience. Update and engage. Regularly uploading interesting and relevant content and comment on other people’s posts. Posts with links receive up to 45 percent more engagement, images see a ninety eight percent increase in engagement and posts that are relevant, best of lists get almost 40 percent more likes. LinkedIn also allows you to add your own videos.

These can be tracked and measured. Build your network invite others in your industry to connect with you even if they haven’t met you. Finally, Sales Navigator is linked in premium search tool to find and engage with the right people. Following these guidelines will give your business the perfect opportunity to stand out in the world’s biggest and best networking group.

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