Susan Werkner explains in this #shortvideo, what you should consider if you want to find the right social media platform for your business, to drive leads.

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Susan: The lifeblood of any business is sales. But if you don’t have a large marketing department to drive your leads what can you do. Social selling or using social media platforms to drive sales is an excellent strategy to consider. Platforms such as LinkedIn, Facebook, Instagram, Twitter are some of the best known but there are hundreds you can choose from. So, what social platforms are right for you. The first step is to ask Who are your customers and what platforms do they use. Answering that will tell you where you need to be to reach them.

It’s all about building relationships with your most valued prospects. Whether your customer is the local hairdresser or someone wanting the best haircut for a big night out. Engaging with your customers on social media could positive influence your sales. It takes only 15 to 30 minutes a day to build a strong social media presence and consistency is key. Sit out with focus on the most popular platforms. Facebook is number one in terms of reach and influence across most demographics. So, if you are marketing to consumers then Facebook is the biggest show in town. If you’re marketing to business however then the go to platform is linked in.

Also ignore video at your peril. YouTube has as many active monthly Australian users as Facebook. If you have a visually appealing business such as fashion or flowers then Instagram the nine million Australian users per month is the place to be. It allows you to post amazing photos of your products and services and connect emotionally and visually with your audience as they say a picture is worth a thousand words. It’s important to remember that all these platforms are just that platforms designed to allow you to build relationships with your customers. And isn’t that what successful business is really all about. Remember if you’re not building relationships with your potential customers someone else will.

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